Why You Need to Value the Audience You Already Have

We’ve all seen that TikTok that goes something like “40 likes isn’t a lot, but if 4o people walked in and watched what I’m doing right now I’d be overwhelmed.” Yeah, it’s funny to think about, but let’s dig deeper into that. Each like has a real human person on the other side of it. Every comment, direct message, share, etc. took time out of someone else’s day. That’s amazing!

The size of your audience doesn’t really matter, because at the end of the day it isn’t about the number of followers at the top of your profile. Pay attention to the people you’re impacting every single day. Pay attention to the people who are supporting you and interacting with you on a daily basis.

At the time of writing this, I have about 460 Instagram followers. Not a lot, right? But if you told me I was speaking in an auditorium with 460 people in it I’d be an absolute mess of anxiety. Just be a human appreciate the other humans who are supporting you, no matter how many people that might be!